Time is precious, so let's make it count.

  

Join marketing trainer and coach Rachel Klaver for an immersive two-day face-to-face workshop tailored for service-based businesses.

This event will take place on the 26 and 27th of November, at the Takapuna Boating Club, Auckland

This is designed to transform your marketing strategy from the ground up.

Over two days you'll explore and learn up-to-date marketing practices and strategy, and write a strategy customised for your business.

You’ll then create a clear action plan designed to attract, engage and convert your ideal customers

  

Here's what we'll cover over the two days:

(Everything will be taught for small business needs, rather than large organisations. 

We'll be covering the following in everyday language, explaining all the marketing terms as we go)

How to best explain what you do

Simplifying your message to cut through a busy marketplace  

How to define your target market (beyond demographics)

Defining your positioning  

A check on pricing and profitability pillars  

 Identifying gaps and differentiation from competitors  

 Unique selling proposition   

Improving word of mouth, influencer and referral marketing  

 Customer experience and the customer journey  

 Who owns the marketing role  

 Appropriate use of AI in marketing  

Website Optimisation

Email Marketing that works

 Creating a social media strategy framework  

 Printing and branding needs  

Traditional marketing (Radio/Print/Other)

PR, Expos, Conferences

 Business owner brand 

Here's what's also included:

  

Guided pre-workshop tasks to make the most of your time.

Individualised analysis of key marketing areas.

A marketing strategy and action plan workbook.

Templates, spreadsheets to support your plan.

Opportunity to discuss specific areas where needed.

A month of free access to video training and lessons, templates, and worksheets to help take action. (with an option to continue monthly access for a nominal fee)

A content marketing planner to help plan out your activity and take action.

  

Who is your marketing strategist and trainer?

Introducing your Marketing Strategist  Rachel Klaver

Welcome! I'm Rachel Klaver, content marketing coach, marketing strategist and small business owner. 

I’ve worked with over a thousand small business owners on their marketing strategy either in small groups like this, or one-to-one.

I use real language, story, and simple explanations to break down marketing strategy.

I’m able to provide a range of options and ideas for you to use as you take action.

I want that for you.

(The other stuff: I work full time as a marketing strategist, coach and trainer. I co run our business Identify Marketing with my husband Rod.  I've written 28 books, the last one on content marketing (it's called Be a Spider, Build a Web.). I write a fortnightly column for NZ's Stuff newspaper on marketing, and have two podcasts: MAP IT Marketing, and Confident Content. )

So... would you like to come join me?

oh I AM READY

Be prepared for VALUE - It's PACKED with goodness 

This two-day programme is just $2,000+gst per person.

(limit of two per business)

  This workshop is registered with the Regional Business Partner Network. To explore if your business may be eligible for support, contact me so we can put you in touch with your local Regional Business Growth Advisor if appropriate to discuss further  

DON'T MISS OUT ON THIS VALUE PACKED, two day intensive - AND THE POSITIVE IMAPACT ON YOUR BUSINESS

REFINE YOUR STRATEGY. CREATE YOUR ACTION PLAN

This two-day intensive will get you ready to make the next 12 months a year of growth, and more profit. Get a handle on your marketing, develop an action plan and know exactly what you need to do to create consistent marketing output targeted at the right people.

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